“Toron-oh” is for the people who still include at least some of the letters. It’s the halfway pronunciation. Not tourist-level, not fully local, but definitely learned from someone who’s been here longer. A soft vowel, a gentle pause, and just enough effort to show you care.

This design is for the Torontonians who say the name with a little shape, a little drama, and just enough clarity to confuse anyone from out of town. It’s familiar, it’s imperfect, it’s real, just like the city.

Wear it like you say it. Toronto locals only.

• 100% combed and ring-spun cotton
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colours are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck

Size guide