Yes, we Canadians say sorry. A lot. We’ll apologise to a chair we bumped into. But don’t confuse manners with weakness. “Sorry, Not Sorry” is for Canadians who can be friendly and still hold their ground, especially when the cross-border vibes get loud, the tariffs start flying, and suddenly we’re all a little more protective of our side of the line.

This red unisex hoodie is peak Canadian energy: calm tone, firm stance, and a polite smile that absolutely does not mean “go ahead.” Wear it when you’re being courteous, when you’re being clear, and when you’re being quietly unbothered. Sorry. Not sorry.

Wear it proudly Canada!

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide