Every Toronto neighbourhood has its own culture, attitude, ego, and inside jokes. So we made tote bags for them. These aren’t your typical “I ♥ Toronto” tourist bags. These are hyper-local, mildly smug, self-aware identity statements. The kind of thing you carry to the cafe, the market, the park, the dog run, or anywhere you want people to know exactly where you’re from…without actually talking.

King West is ordering brunch like it’s therapy. Queen West has been indie since before you arrived. Liberty Village is walking the dog while waiting for the streetcar that will never come. Parkdale is original, gritty, and unbothered. Roncesvalles is politely proud and big into strollers. Trinity Bellwoods is outdoors-only when the sun is perfect.

Take your hood with you.