Same city, completely different realities.

Toronto isn’t one city. It’s a collection of micro-worlds stitched together by streetcars, overpriced coffee, and the collective belief that our neighbourhood is better than yours. King West thinks it’s the centre of the universe. Trinity Bellwoods is a park pretending to be a personality test. The Junction is where people go to become “creative.” Leslieville is where brunch becomes a competitive sport. Long Branch is basically the suburbs but we don’t say that out loud.

Every neighbourhood has its own culture, attitude, delusion, charm, ego, trauma, pride, and very specific micro-clique energy. And the people who live there know exactly why they chose it, and will absolutely defend it like it’s a blood oath.

This collection is for the loyal, the smug, the self-aware, the delusionaly proud, and the ones who know Toronto isn’t just a place, it’s a personality assignment.

Rep where you’re from. Or where you pretend you’re from. We don’t judge. (We do.)

Wear your hood!